PRODUCT DETAIL
HOW TO PERSONALIZE PROMOTIONAL PRODUCTS
HOW TO PERSONALIZE PROMOTIONAL PRODUCTS
Printing Methods
The best imprint method for your product depends on the item you choose. Below are common personalization techniques to help you achieve the perfect look:
• Screen Printing
Ideal for simple or minimalist logos and large order quantities. Ink is transferred through a stencil onto the material’s surface, producing vibrant results on a wide range of items such as tote bags, t shirts, apparel, posters, and signs.• Full Color Printing
Perfect for detailed designs with bold or multiple colors. This method offers fast production and optional PMS color matching. It works beautifully on products like brochures, flyers, stickers, decals, mugs, and drinkware.• Pad Printing
Also known as tampography, this versatile process transfers a 2D image onto 3D, irregular, or textured surfaces. Excellent for items such as rubber ducks, keychains, stress balls, and USB drives.• Embroidery
A classic and elegant way to adorn fabric. Designs are stitched directly onto material using thread or yarn, offering a durable and premium finish. Perfect for caps, hats, aprons, stadium blankets, picnic blankets, and most apparel or linen products.• Laser Engraving
A precise, permanent technique that uses a laser beam to etch designs onto a surface. Especially suited for personalized jewelry, stainless steel bottles, flasks, dog tags, and awards.• Dye Sublimation
Uses heat to infuse dye into materials, resulting in vibrant, fade resistant prints with intricate detail. The go to method for full color artwork on apparel, banners, ceramics, and specially coated surfaces.• Debossing
Creates a subtle, recessed impression by pressing a design into the material. Offers a sophisticated touch on leather, faux leather, and microfiber items such as luggage tags, journals, coasters, and desk accessories.• UV printing
UV printing is a modern digital printing process that uses ultraviolet (UV) light to instantly cure or dry special inks and coatings as they are printed onto a material. Its key advantage is the ability to print on a wide variety of surfaces—including plastic, metal, glass, wood, and acrylic—because the ink does not absorb into the substrate. This results in vibrant colors, a durable finish, and often a glossy or textured effect. Common uses include promotional products (like phone cases and keychains), signage, packaging, and decorative items.
Plus,enjoy complimentary digital proofson every product!
The Erier Artwork Team ensures that the logo and design on your promotional items look perfect. We also provide helpful art resources—including stock colors, imprint processes, design templates, and file format tips—to simplify your ordering process.
“If you have any questions about your artwork or can’t find what you need, feel free to email us. We’re happy to help!”
Some details of Artwork
After selecting your promotional products, you can email them to our Team. For files larger than 30 MB, please share via Google Drive, or a file-transfer service such as WeTransfer.
What kind of File Formats
High-quality files help ensure your logo looks great on your final product. We recommend vector files with fonts converted to outlines or curves. Accepted formats include: .AI/.EPS/.PDF/.SVG
Other Accepted Formats
We also accept raster files such as .PSD, .PNG, and .JPG, provided they are large enough to cover the imprint area. For best results, raster images should be more than 300 DPI at full print size.
General Tips
• For both vector and raster files, keep small text at least 8 pt in size for readability.
• Check the product details on its page for specific imprint dimensions.
Art Terms Glossary
Bleed
Extra space extending beyond the imprint area to accommodate minor shifts during printing, ensuring edges appear clean and complete.
Composite
A digital preview showing how your finished product will look, allowing for review and adjustments before production.
Full-Color (4-Color/CMYK Process)
A printing method that combines cyan, magenta, yellow, and black inks to reproduce a wide spectrum of colors. Ideal for photographs, detailed graphics, and multi-color designs.
Imprint Area
The designated space on a product where your logo or design will be printed, as specified by the manufacturer.
One-Color / Spot Color Printing
Uses a single pre-mixed ink color to apply your design. This method delivers solid, consistent color and is often used for logos, text, or simple graphics. Hot foil stamping can also be applied as a spot-color technique.
Raster
Image files made of pixels. Enlarging raster images may reduce sharpness and reveal pixelation. Our team will advise on optimal scaling for your product.
Vector
Artwork composed of mathematical paths, allowing unlimited scaling without loss of quality. Vector files are ideal for logos and typography.
“If you have questions about file setup or need guidance, our Artwork Team is ready to assist!”
